Unsigned artists from every music genre compete for the chance to record a brand new song and launch themselves to the world.
Reinventing the music television genre, The Launch is a fresh and unique reality music format showcasing an authentic, behind-the-scenes look at what it takes to break a new artist and bring an original song to life. In each episode, talented, unsigned artists audition for a panel of top tier music industry talent. The panel choose two of the artists to each record their own version of a new original song written by a chart-topping songwriter. The panel of world established music producers and big name talent then mentor the artists, helping them to find their own sound - with intense workshops, grueling recording sessions and sharing backstage secrets, all designed to give them what they need to stand out. After just 48 hours the artists face one final test – they must perform their versions of the original song in front of a live audience. The panel then choose one artist and their song to launch, releasing it live immediately following each episode. Six hour long episodes plus one follow up episode have been commissioned by CTV in Canada.