When shameful secrets become popular opinion
A brand-new comedy gameshow where 2 teams of 3 celebrities compete to prove that they know best the nation’s habits, likes and dislikes. The teams are also playing to win one lucky audience member a fantastic prize, so it’s not just the celebrities’ pride on the line. The celebrity teams battle across 4 rounds and a finale, using questions devised from polls of the studio audience as well as studies and news articles, revealing the weird and wonderful behaviour of the nation. The celebrities are playing to earn points for their team and their side of the studio audience, all in the hope of winning one of them a fantastic prize. This larger-than-life format, encourages engagement from the studio audience throughout and with the help of a charming host, So What? is filled to the brim with hilarious comedy moments and celebrates the feelings, habits and opinions that divide and unite us!