The Young And The Restless has revolutionized the daytime drama genre with its emphasis on story-lines geared to younger audiences, incorporating frank sexuality, sleek production values and the use of rock and popular music. The show has also been acclaimed for its serious, in-depth treatment of timely social issues and continues to set the standard with strong characters, romance and sensuality. The Young And The Restless dominates the genre as the number-one-rated daytime television series since 1989.