In this reality competition, entrepreneurs who are just getting started, get a chance to redevelop their brand and finesse their products, with the help of a team of industry experts.
In each season we focus on a different business area: from food products and clothing to gadgets and e commerce. In each episode 4 entrepreneurs pitch their product and receive feedback to improve it across 4 different rounds: The Product Test, The Development Lab, The Brand Lab and the Final Pitch. There are eliminations across the episode for the products that are the least viable for market. Once their product is finally market-ready, the 2 remaining entrepreneurs re-pitch to the experts for the chance to win a cash prize and a place on a specially curated mentorship program, ensuring their product’s success.